The War on Plastic is a grand title. To most of us, it doesn’t seem like much of a war at all – more like a series of skirmishes. Nevertheless, if you look closely, you’ll see that a lot of companies are tackling the issue.

GSK Consumer Healthcare (GSKCH) is one such organisation. The healthcare brand that gave us Sensodyne and Advil has launched a carbon neutral toothbrush to reduce our reliance on fossil fuels (which create virgin plastic).

The composition of its Dr. Best tooth scrubber is interesting. The handle comprises a mixture of a cellulose derived from pine, spruce, and birch trees and tall oil, which comes from the wood pulping industry. The bristles are made from castor oil and the plastic-free packaging includes a cellulose window.

According to GSKCH, Dr. Best is Germany’s favourite toothbrush brand and there are plans to apply the technology to toothbrushes across its portfolio, including its Sensodyne brand. At the moment, GSK needs to apply carbon offsetting initiatives to make the toothbrush carbon neutral, but it says it is working on future solutions that do not require this approach.

Net zero shopping

GSK isn’t the only company that is actively reducing the use of plastics and minimising waste. Supermarket chain Morrisons has made aggressive moves in recent years to cut waste, and has just launched six ‘net zero waste’ stores in Edinburgh that will operate with zero waste by 2025.

Customers at these stores will be able to bring back hard-to-recycle plastics such as food wrappers, foils, yoghurt tubs, mixed material crisp tubes, coffee tubs, batteries, and plant pots. At the same time, all store waste will be collected by a range of specialist waste partners for recycling within the UK, and unsold food will be offered to customers at a cheaper price on the Too Good to Go app.

Morrisons’ proactive approach will help find a new life for hard-to-recycle packaging.

‘We’re not going to reach our ambitious targets through incremental improvements alone,’ said Jamie Winter, Sustainability Procurement Director at Morrisons. ‘Sometimes you need to take giant steps and we believe that waste is one of those areas. We believe that we can, at a stroke, enable these trial stores to move from recycling around 27% of their general waste to over 84% and with a clear line of sight to 100%.

‘We all need to see waste as a resource to be repurposed and reused. The technology, creativity and will exists – it’s a question of harnessing the right process for the right type of waste and executing it well.’

If this approach is successful, Morrisons plans to roll out the zero waste store format in all of its 498 stores across the UK next year.

>> Interested in reading more about sustainability and the environment? Check out our blog archive.

Stamping out single-use plastics

The government has also issued its latest battle cry in the war on plastics. Having defeated plastic straws, stirrers and cotton buds, it has turned its attention to other single-use plastics.

Single-use plastic plates, cutlery and polystyrene cups are among the items that could be banned in England following public consultation.

The humble cotton bud has now been retired from active service.

Somewhat surprisingly, it estimates that each person in England uses 18 single-use plastic plates and 37 single-use plastic items of cutlery each year; so, it has begun moves to cut out this waste stream.

Environment Secretary George Eustice said: “We have made progress to turn the tide on plastic, banning the supply of plastic straws, stirrers and cotton buds, while our carrier bag charge has cut sales by 95% in the main supermarkets. Now we are looking to go a step further as we build back greener.”

All in all, it’s encouraging to see that companies and the government are brushing up on their sustainable practices.

>> Curious to find out what the future looks like for lab-processed food and meat alternatives? Read what the experts say here.